Own the Conversation: When
Integration Becomes Partnership
At Dejavoo, we’re fortunate to work with a growing network of technology and integration partners.
Each partnership brings something different to the table — a new capability, a new merchant opportunity, a different perspective, or simply a better way to solve a problem.
And we think those stories deserve to be told.
That’s why every Wednesday, we look forward to putting one of our integrations in the spotlight — not only to talk about what it does, but to look at the people behind it, the opportunities it creates for our
partners, and, whenever we can, what happens when it reaches the field.
Because a successful integration is more than two technologies connecting.
It’s two teams building something worth bringing into the conversation.
This week, we’re returning to a partnership we’ve talked about before:
Enroll & Pay.
Only this time, we have something new to talk about.
The results.
Enroll & Pay: By the Numbers
Early performance data is beginning to give us a picture of what happens when integrated loyalty moves from concept to implementation.
The latest internal performance summary also reports average response times well below 200 milliseconds.
These are early results, and they represent different implementations and performance datasets rather than one universal merchant sample. But taken together, they give us something worth exploring.
What happens when loyalty becomes part
of the payment experience itself?
Figures reflect partner-reported and internal performance data from early Enroll & Pay/P-Line implementations. Results vary by merchant and implementation and should not be interpreted as guaranteed future performance.
We’ve Talked About Loyalty. Now Let’s Talk About What We’re Seeing.
If you’ve been following Dejavoo, Enroll & Pay probably isn’t new to you.
We’ve shared how its integrated, card-based loyalty experience can allow customers to enroll directly at checkout, with their payment card becoming their loyalty card.
No separate loyalty card. No separate app. No additional hardware.
But eventually, every good integration story has to move beyond what something can do.
The more interesting question becomes:
What happens when merchants actually use it?
Now, we’re beginning to have some answers.
First: Are Customers Actually Enrolling?
A loyalty program can only create value if customers use it.
That’s one of the ideas behind bringing enrollment directly into the checkout experience: reduce the number of steps between the customer and the loyalty program.
And we’re beginning to see what that can mean.
The latest performance summary reports 73% enrollment among top- performing merchants. It also records a population of 2,224 members and 1,005 non-members in the reported data.
Separately, another active merchant implementation reported a 66% enrollment conversion rate.
Those figures come from different datasets, so we shouldn’t treat them as the same measurement.
But both point us toward something interesting:
Customers are enrolling.
And that’s where terminal-based loyalty becomes especially compelling.
Loyalty isn’t happening somewhere outside the transaction.
It becomes part of the checkout conversation.
And What Happens After They Enroll?
Enrollment gets the customer into the program.
What happens afterward is where the loyalty story becomes much more interesting.
One active merchant implementation reported:
And the broader performance data gives us another look at member behavior.
Across that dataset, 1,240 members generated approximately $164,000 in total spend, compared with approximately $60,000 from 914 non-members.
The internal analysis reports approximately 24% higher spend per person among members. It also reports average total spend of approximately $132 per member compared with $65 per non-member, which the report interprets as an indication that members are returning more frequently.
These are early results. Every merchant, customer base and implementation is different.
But they give us something important to continue watching:
The relationship between enrollment,
engagement, repeat visits and customer value.
From Integration to Implementation
Numbers tell one part of the story.
The experience of actually implementing the technology tells another.
One independent Dejavoo partner currently working with Enroll & Pay shared:
“Enroll & Pay’s portal and P-Line integration have worked flawlessly.”
“Enroll & Pay’s portal and P-Line integration have worked flawlessly.”
The partner also described the Enroll & Pay team as supportive, responsive and knowledgeable throughout both merchant implementations.
And the technical data shared with us supports that reliability story.
Since launch, the report records:
3,229 P-Line transactions processed
Average response time below 200ms
100% SDK uptime
The report further notes that the integration maintained service during a major Azure outage by rerouting directly to Enroll & Pay’s own servers.
For an integrated solution, that matters.
Because adding value at checkout only
works if the experience remains seamless.
High Tech, High Touch
But there’s another side of integration success that doesn’t always appear on a performance report.
The relationship behind it.
From a marketing standpoint, working with Enroll & Pay has been a breeze because the partnership simply makes sense.
Whether we’re co-exhibiting, finding ourselves as neighbors on the show floor, inviting them to participate in our events and webinars, or finding new opportunities to tell the story together, Brian Booth and Dana Dahms bring a genuine passion for what they’re building and for the partners and merchants they serve.
At our Dejavoo Connect event last March, Brian said something to our CEO, Mony Zenou, that has stayed with me: “High tech, high touch.”
At our Dejavoo Connect event last March, Brian said something to our CEO, Mony Zenou, that has stayed with me: “High tech, high touch.”
I couldn’t have said it better.
Because that’s ultimately what makes an integration work beyond the technical connection.
The technology has to perform.
The implementation has to work.
The merchant has to see value.
But there also have to be people on both sides willing to show up, answer the question, solve the problem and keep looking for the next opportunity together.
The technology creates the connection.
The people turn it into a partnership.
And when both sides are working, marketing becomes pretty natural.
We’re not trying to manufacture a story.
We’re telling one that’s already happening.
— Amit Iris Zenou
VP, Marketing & Communications, Dejavoo
What Does This Mean for the ISO?
Now we get to the channel opportunity.
The latest figures report 34 ISOs signed on as resellers, with another 23 expressing interest in deploying terminal advertising. The same report notes that some ISOs remain in a “wait and see” position as they watch enrollment results develop.
And that makes sense.
Because proof changes the sales conversation.
Instead of simply asking:
Would you like to offer loyalty?
The ISO can begin asking:
What could integrated loyalty do for this merchant’s business?
From the Sales Perspective
Ron Yannai | VP of Sales
Ron, now that we’re beginning to see real enrollment, spending and merchant-performance data from Enroll & Pay, what does that proof point change for an ISO when introducing loyalty as part of the
merchant conversation?
“For an ISO, adopting new technology can sometimes be “painful”: understanding the value proposition, understanding the solution, crafting the processes, training,selling etc.. all are challenging and competing on limited resources and focus. E&P have crafted their solution to answer these challenges and the numbers demonstrate that. For the agent having real – validated
data, is paramount as the claims aren’t empty. Offering a loyalty solution that drives traffic and increases sales is a great deal closer.”
“For an ISO, adopting new technology can sometimes be “painful”: understanding the value proposition, understanding the solution, crafting the processes, training,selling etc.. all are challenging and competing on limited resources and focus. E&P have crafted their solution to answer these challenges and the numbers demonstrate that. For the agent having real – validated data, is paramount as the claims aren’t empty. Offering a loyalty solution that drives traffic and increases sales is a great deal closer.”
From Loyalty Program to Merchant Growth Tool
Then there’s the merchant.
We’re seeing customers enroll.
We’re seeing differences in member spending behavior.
And we’re beginning to see indications of more frequent visits.
That changes the question from whether loyalty can technically be integrated into the payment experience to something much more valuable:
Can integrated loyalty become a tool for merchant growth?
From the Customer Success & Growth Perspective
Chris Clarke | VP of Customer Success & Growth
Chris, when you look at the early data — particularly member spend and repeat visits — what stands out to you about the role integrated loyalty can play in helping merchants build stronger customer relationships?
“Integrating it is the key. If the consumer has to open a browser, or scan a QR first, and fill out a sign up form, or worse, answer irrelevant questions like age group,etc, it inhibits. And will create
the barriers of entry many loyalty programs have. As Enroll N Pay also does, which creates an instant gratification on the first and every visit thereafter.”
“Integrating it is the key. If the consumer has to open a browser, or scan a QR first, and fill out a sign up form, or worse, answer irrelevant questions like age group,etc, it inhibits. And will create the barriers of entry many loyalty programs have. As Enroll N Pay also does, which creates an instant gratification on the first and every visit thereafter.”
Looking at the Bigger Commercial Picture
There’s also a broader reason this story matters.
Payments are increasingly about more than payment acceptance alone.
ISOs are being asked to understand more of the merchant’s business.
ISVs are creating more specialized solutions. And integrations allow those capabilities to come together without asking the merchant to assemble everything independently.
That’s where a technical integration can become a commercial opportunity.
And it’s why relationships across the ecosystem matter so much.
The Commercial View
Daniel Zenou | Chief Commercial Officer
Daniel, as we move from introducing Enroll & Pay to having real merchant and reseller data behind it, what does that tell you about the opportunity for Dejavoo partners to create value beyond payment acceptance?
“Loyalty is going to become a mandatory feature for any merchant in today’s day and age. Reducing the friction and increasing ease of implementation is a delicate balance that the
team at Enroll and Pay have managed to strike head on. For a healthier merchant, and therefore a healthier merchant portfolio, ISOs should not ignore loyalty, it’s the present and future!”
“Loyalty is going to become a mandatory feature for any merchant in today’s day and age. Reducing the friction and increasing ease of implementation is a delicate balance that the team at Enroll and Pay have managed to strike head on. For a healthier merchant, and therefore a healthier merchant portfolio, ISOs should not ignore loyalty, it’s the present and future!”
Integration Success Is a Conversation.
We’ve talked about Enroll & Pay before.
This time, there’s more to the story.
There’s the technology — with 100% SDK uptime reported since launch.
There’s the merchant behavior — with early data showing higher member spend and indications of more frequent return visits.
There’s the channel response — with 34 ISOs already signed on as resellers.
And there are the people behind it — showing up, collaborating, listening and continuing to build together.
That’s what Own the Conversation can look like in an integration.
It isn’t one company doing all the talking.
It’s an ISV building something valuable.
An ISO recognizing where it fits.
A merchant putting it to work.
A customer choosing to come back.
And two teams continuing to ask:
What can we do next?
High tech. High touch.
Brian said it best.
And we’re fortunate that Enroll & Pay is only one of the many
partnerships that make up the Dejavoo ecosystem.
Every Wednesday, we look forward to showcasing another one — another integration, another team, another opportunity, and another conversation worth having.
Because when great technology and great partnerships come together, there’s always more to the story.
If they want to learn more about the Enroll & Pay integration, reach out Dejavoo sales.
